The Four Types of Intellectual Property You Need to Protect in Your Business
with Jessica Eaves Mathews, Esq.
This virtual workshop will give you vital information on the most valuable assets in your business: your intellectual property. Most founders don’t know that there are four types of intellectual property that each business potentially has, and how to protect it across all activities in their business. It takes a multi-prong approach, and most founders know about only 1 or 2 ways to protect themselves, and as a result, their intellectual property is continually at risk. A failure to understand what IP a founder has and how to properly protect is (and when) can ultimately be cataclysmic to your business’s existence. It can also prevent you from getting funding or getting acquired, if that is your goal.
Smartly and actively protecting your intellectual property can give you the keys to unlimited success. It can protect your blood, sweat and tears, prevent copycats and infringement, AND it can open up opportunities that would never materialize otherwise.
Additionally, with the increase in use of AI in business, there are intellectual property risks and pitfalls that you must understand if you are going to use AI for anything. This information is important not only for you as the founder, but for anyone who works in or on your business with you.
I’m going to tell you exactly how to identify your intellectual property, and what you must do (or have done) in order to protect it properly and fully so that you have a shot at a brand that you can own, build and that could end up being worth millions. Join me for this entertaining, interactive and timely presentation.
Jessica Eaves Mathews, Founder of Leverage Legal Group®, is an award-winning Trademark and Intellectual Property attorney who has been practicing law for 27 years. Jessica has represented businesses and business owners, from solopreneurs, to mom and pop stores and restaurants, to professional service-providers, to Fortune 1000 and 500 companies, including DirectTV, Coca Cola, Dreamworks, and some of the most successful entrepreneurs in the world, including serving as head of litigation and compliance for Vulcan, Inc., founded by Paul Allen, the co-founder of Microsoft. Jessica provides a full range of trademark legal services, including consulting on branding, trademark clearance, application, opposition, prosecution, licensing and maintenance services. Jessica advises clients from all 50 states and from countries around the world.