5 Critical Steps For Choosing a Strong Brand for Your Business
with Jessica Eaves Mathews, Esq.
This virtual workshop will give you vital information on the most valuable assets in your business: your brand/branding and your intellectual property. And most founders fail to understand how to choose a strong brand, and fail to protect their brand assets properly or as early or carefully as they should, something that can ultimately be cataclysmic to your business’s existence. And it can also prevent you from getting funding or getting acquired, if that is your goal. Smartly and actively creating a strong brand and protecting your brand/branding can give you the keys to unlimited success. It can protect your blood, sweat and tears, prevent copycats and infringement, AND it can open up opportunities that would never materialize otherwise. I’m going to tell you exactly how to choose a strong brand and how to protect it so that you have a shot at a brand that you can own, build and that could end up being worth millions. Join me for this entertaining, interactive and timely presentation.
Jessica Eaves Mathews, Founder of Leverage Legal Group®, is an award-winning Trademark and Intellectual Property attorney who has been practicing law for 27 years. Jessica has represented businesses and business owners, from solopreneurs, to mom and pop stores and restaurants, to professional service-providers, to Fortune 1000 and 500 companies, including DirectTV, Coca Cola, Dreamworks, and some of the most successful entrepreneurs in the world, including serving as head of litigation and compliance for Vulcan, Inc., founded by Paul Allen, the co-founder of Microsoft. Jessica provides a full range of trademark legal services, including consulting on branding, trademark clearance, application, opposition, prosecution, licensing and maintenance services. Jessica advises clients from all 50 states and from countries around the world.